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How To Write A GREAT Blog Post

How To Write A Great Blog Post - Christine Panourgias Social Media and Digital Marketing

How To Write A Great Blog Post

There are a ton of articles out there that tell you, in order to write a great blog post you need to write engaging content, with a strong headline that speaks to your audience but, what the hell does that even mean?

No one tells you!

Seeing as I am a firm believer in sharing knowledge, and my expertise I am happy to share how to write a great blog post for your business.

How to write a great blog post

Step 1

Think of a topic that speaks to a specific pain point (or a specific problem) your prospective customers might be having. For example, my clients don’t know how to write a great blog post, and are searching Google for that very specific term. Knowing that this is the case, I’m going to write a blog post that addresses the issue. Below are some great tips that we can consider best practices for writing blog posts.

Step 2

Prepare an outline, introduce the topic, and then break down the ways that your client can work towards resolving their issue. When putting it all together remember these very important sections:

The Introduction

  • This is where you’re going to introduce your topic to your readers
  • Talk about what it is you’re writing about, and why you’re writing about it
  • Try to make the introduction exciting and interesting

The Body

  • In this section you’re going to break down your subject
  • Make sure to use strong headings, and lists, or bullet points to break up the content, especially if it’s going to be very text heavy

Conclusion

  • This is more than just the end of your blog post
  • Take the time to wrap up your blog in a nice little bow, making sure to review the issue and the solutions
  • In your conclusion, it’s important to add things like a call-to-action, or informing your readers that there might be something exciting happening soon, and they need to check back to learn more

Step 3

The editing phase. This is where we’re going to make sure that all of the most important items for strong SEO and readability are in place.

You will want to confirm that the pain point, or problem you’re writing about is visible in your content. This issue / topic has become your keyword or key phrase for SEO.

As you’ve probably noticed, my key phrase for this blog is “write a great blog post”. I may have gone slightly over board in how many times I’ve mentioned the key phrase, but I’m doing so in order to demonstrate the various places your key words / key phrases should be placed.

Here’s a break down:
  • Your key word should reside in the blog’s title
  • Your key word should make an appearance in the first sentence and paragraph of your content
  • Your key word should be present in your headings (especially your H1 level heading)
  • Your key would should show up in the body of your content a couple of times.

Step 4

Keep the content easy to read. In other words, this is a blog post not a PHD thesis. The content should be written in a way that laymen can read, or scan, and easily digest the main ideas or themes in your post.

While writing you should also consider writing in a conversational style. Maintaining a conversational tone will make the blog seem less instructional, and more like a conversation between yourself, and your audience.

Easy ways to write conversational content:

  • Keep your sentences short, around 20 words
  • Keep your vocabulary simple, using words like antidisestablishmentarianism, isn’t going to help your cause
  • Write as you, maintain your authentic self in your content
  • People who know you should be able to read what you wrote and recognize that you are the author

… and that’s how to write a great blog post

If you follow these steps, you’re likely to create a strong piece of content, that will drive traffic to your website and even provide searchable content for a long time to come.

If you’re using a CMS (Content Management System), like WordPress – I highly recommend using plugins like Yoast, they can help you with SEO and readability scoring. I’m not going to lie, Yoast is actually one of my favourite plugins.

Good luck in writing a great blog post, and do reach out if you have any questions, I’d love to hear from you. Also, if you have any other basic tips you’d like to add, feel free to drop them in the comments. (See what I did there… Closed up the topic nicely, AND added 2 CTAs 😉)