Rules of Engagement - Simple "Terms of Use" for your Facebook Page

Whether working with clients or managing your own Facebook Fan Page, it’s important to set out a terms of use policy. Informing your fans of what they’ll get in return for their participation via the “Like” button is a great way to continue to build the trust and engagement that everyone keeps talking about. It’s also important to break down what types “participation” are not acceptable and what consequences they may have.

Most of my clients have been fun and interesting and not really looking for wordy contracts with legalese that no one really understands. Most recently, I asked one of my clients to create a letter style document that would break down their T.O.U. Through some edits a really simple note for The Perfect Wedding Guide‘s Facebook Page clearly (albeit briefly), setting out what they plan to post and what types of behaviour is acceptable was created.

Rules of Engagement (See what we did there?).

Hello everyone and welcome to the Perfect Wedding Guide’s Facebook Fan page! We’re really glad to have you!

To make things pleasant and so that there aren’t any misunderstandings we’ve put together a “Rules of Engagement” Note. It’s not that we expect spammers or people to use expletives on our page but, it does happen and we’ve seen it happen to others.

Weddings and Engagements are happy and positive life moments and we’d like to keep our page Happy and Positive.

What you can expect from us:

We will be posting informative, humorous and inspirational items daily

We hope to have a few contests throughout the year – FUN!

We will be sharing and liking the posts from our advertisers and vendors

We hope to engage with you and answer your questions

What we expect of you:

Please do not post unsolicited advertisements / spam on our page

Please refrain from using harsh language/ expletives / swear words

Please do not attack other fans in posts

Please do not bully others

and last but not least… anything that seems hateful or racist in nature will absolutely not be tolerated.

Basically, we hope that you’ll follow in our footsteps and be polite and respect us as we respect you.

Repercussions can range from a deleted post to permanent banning depending on the action and it’s severity.

We reserve the right to follow these rules and repeat offenders will be permanently banned.

We really appreciate you, and we’re thankful you’re here.

Best Regards,

The Perfect Wedding Guide Team.

The note itself is easy to read, covers the points most important to my client in a light and interesting way.

The fact of the matter is Community Managers and Brands are still figuring things out. You may surprised to know that not many brands have a Terms of Use Policy for their Facebook Fan Page.

I’ve searched out T.O.U policies for you and found a couple for you to review:

Creating your own T.O.U. policy can be difficult, especially if you don’t know where to start. Seeing good examples can help you put together a T.O.U that’s right for you and your brand.

Do you have a T.O.U policy on your page? Why or why not?

3 thoughts on “Rules of Engagement – Simple “Terms of Use” for your Facebook Page”

Margaret B says:

September 17, 2013 at 11:01 am

I always learn new things from you. This is a great thing to have for brands that have the potential of receiving negative comments and can expect them.
1. Christine Pantazis says:
  
  September 17, 2013 at 11:19 am
  
  Hey Margaret,
  
  Thanks for stopping in again!
  I always think of you as a pro, and I am completely flattered that you learn things from me!
  Glad this helped, hope you can apply it to a few of your clients’ Facebook Pages.
Pingback: Social and Digital Media Policy - Don't Get Caught With Your Pants Down

Comments are closed.

Charlene Nadalin

19:20 31 Oct 19

CPSD has been managing Amintro's social community for the past 5 months, and my team and I have received countless... compliments on our social media presence and quality content. That is validation! Working with Christine has been a pleasure. She truly understands our brand identity and objectives, and creates strategic social media content that delivers the results we are seeking. She is organized, fair, frank and provides a collaborative approach to working with us - which I greatly appreciate. I highly recommend CPSD for your social media campaigns and community management.read more

Elizabeth Pham

20:52 02 Oct 19

Christine has helped my company grow tremendously. With web development, social media, digital marketing, SEO, and... executing strategies. She is very knowledgable in the industry as well understands what i am trying to achieve with my brand. I highly suggest getting a consultation. You wont regret working with her!read more

Chantal Carter

19:11 30 Aug 19

Christine has such an passionate nature for my business that I appreciate. She is excited about and has new atypical... ideas that she applies to our strategies to increase brand awareness and measure its success! I feel relieved to be able to turn to her for inspiration and advice!read more

Colleen Cole

14:49 28 Aug 19

I had the great pleasure of working with Christine earlier this year on a Twitter party. Christine was very thorough in... her preparation prior to the party. She truly left no stone unturned.Christine‘s leader ship lead to more than 3 million impressions over the course of a one hour Twitter party. Plus, our follower base was bumped by over 10% in one night. Our business had never experienced that sort of exposure in the past. I would happily recommend CPSD to anyone looking to increase their social exposure.read more

Jenn Annis

00:11 27 Aug 19

Christine is a consummate professional. She works to budget and to deadline and is completely up to date with all the... latest SEO and social media trends. She explains everything in easy to understand terminology and is honest about which channels will have the best ROI for a particular business.read more

Rebecca Palmer

13:26 26 Aug 19

I have worked with Christine for a number of years and have found her to be extremely knowledgeable and professional.... She excels at planning and executing strategies to increase social media presence. Her deep understanding of social media trends and best practices is essential in the rapidly changing world of social media - I can't keep up with all the changes myself! I highly recommend hiring Christine for your next project!read more

Arlene Williams

00:45 24 Aug 19

Christine is extremely patient and thorough when explaining which online marketing strategies would help promote my... business to my target audience. Her on-the-level no nonsense approach saved me time and money by providing direction on what digital channels would help drive brand awareness.read more

Susie Parker

19:45 23 Aug 19

Christine is highly skilled and knowledgeable about social media, marketing, and how a brand can put its best foot... forward. She is conscientious and will tell a customer exactly what they need and what they don't need. She's focused on the client's results and making lasting connections. I have worked with her on multiple occasions and highly recommend Christine Panourgias Social Media and Digital Media Marketing.read more