People approach me pretty frequently with this question… “Can I pick your brain?” When you work in social and on the web, there is a certain amount of goodwill that is expected because the marketing premium is INFORMATION. Sharing that information in blog posts, on websites, in articles is how we establish our authority on […]
What’s in a name? Well, a lot it seems. When I first started my business and blogging journey, my name was Christine Pantazis. Pantazis being the last name belonging to my past husband. I hated the fact that I had to change my maiden name (Christine Panourgias), in order to please the person that I […]
Bloggin’ ain’t easy! Trust me I know! I’ve been working on content for a long time! Not just on this space either. Sometimes I write for clients or I work with bloggers to help them develop their space and build their following. I also know they might not have the ability or know-how when it […]
Sometimes I let my enthusiasm for what I do get the best of me. Afton Negrea of The Six Minute Social Podcast asked if I would be interested in being on her podcast and I of course said “YES!”. I was excited for this new experience. I totally got myself on a podcast and in […]
Welcoming back Alex Conde as a guest poster today! Loved his last guest post Solicit Constructive Criticism and thought he should be invited back for more! Alex Conde is a writer and a marketing professional. He can be found on twitter at @alexconde, or you can find him on his blog:www.searchingforhappy.com Freelancing scared me. Not the idea […]
Elizabeth Friesen is a Toronto-based image consultant, stylist, speaker, workshop facilitator, performer, writer, and consultant to the hospitality industry. Please feel free to contact her at brightredfirecracker@gmail.com or follow her on Twitter (@EMFriesen). You work from home or from the coffice (Coffee Shop Office). You’re not tied down to any single employer or bricks and […]
Whether working with clients or managing your own Facebook Fan Page, it’s important to set out a terms of use policy. Informing your fans of what they’ll get in return for their participation via the “Like” button is a great way to continue to build the trust and engagement that everyone keeps talking about. It’s […]
Let’s start this post with a few caveats Employers, Human Resources Managers and Digital Managers should implement a Social and Digital Media Policy that clearly coveys your company’s expectations regarding Social Media, what is acceptable and what repercussions may be. Employees must understand and sign off on it. If you are an employee you must know that […]
Guest Post: Alex Conde: Alex Conde is a writer and a marketing professional. He can be found on twitter at @alexconde, or you can find him on his blog:www.searchingforhappy.com In the business world, especially if you are your own business, you’ll get a lot of criticism. In fact, in order to start a business, you […]
Getting to try out new apps is one of my favourite things. Lucky for me I was approached by Charming Media on behalf of their client – StrumApp … the world’s first customer experience app designed for you, the customer. So you can connect with local businesses directly and enjoy more personalization, more influence and […]