People approach me pretty frequently with this question… “Can I pick your brain?” When you work in social and on the web, there is a certain amount of goodwill that is expected because the marketing premium is INFORMATION. Sharing that information in blog posts, on websites, in articles is how we establish our authority on […]
There are a ton of articles out there that tell you, in order to write a great blog post you need to write engaging content, with a strong headline that speaks to your audience but, what the hell does that even mean?
No one tells you!
Seeing as I l am a firm believer in sharing knowledge, and my expertise I am happy to share how to write a great blog post for your business.
The Social Media Influencer is Broken Originally Posted in 2012 – 2019 Update added. After this past weeks #RBChat it became abundantly clear that the social media influencer is broken and so is the process for selecting social media influencers and social media influencers themselves are… broken. Having a large audience doesn’t make one influential. Let’s […]
What’s in a name? Well, a lot it seems. When I first started my business and blogging journey, my name was Christine Pantazis. Pantazis being the last name belonging to my past husband. I hated the fact that I had to change my maiden name (Christine Panourgias), in order to please the person that I […]
Bloggin’ ain’t easy! Trust me I know! I’ve been working on content for a long time! Not just on this space either. Sometimes I write for clients or I work with bloggers to help them develop their space and build their following. I also know they might not have the ability or know-how when it […]
Sometimes I let my enthusiasm for what I do get the best of me. Afton Negrea of The Six Minute Social Podcast asked if I would be interested in being on her podcast and I of course said “YES!”. I was excited for this new experience. I totally got myself on a podcast and in […]
Welcoming back Alex Conde as a guest poster today! Loved his last guest post Solicit Constructive Criticism and thought he should be invited back for more! Alex Conde is a writer and a marketing professional. He can be found on twitter at @alexconde, or you can find him on his blog:www.searchingforhappy.com Freelancing scared me. Not the idea […]
Elizabeth Friesen is a Toronto-based image consultant, stylist, speaker, workshop facilitator, performer, writer, and consultant to the hospitality industry. Please feel free to contact her at email@example.com or follow her on Twitter (@EMFriesen). You work from home or from the coffice (Coffee Shop Office). You’re not tied down to any single employer or bricks and […]
Let’s start this post with a few caveats Employers, Human Resources Managers and Digital Managers should implement a Social and Digital Media Policy that clearly coveys your company’s expectations regarding Social Media, what is acceptable and what repercussions may be. Employees must understand and sign off on it. If you are an employee you must know that […]